It’s important to remember that video over wireless can be taxing on the entire network, not just the radio interface. One example is the backhaul network, which is always provisioned with some level of oversubscription. There are technologies that can be used today like video optimization and multicasting technologies which can help a service provider better distribute and deliver mobile video. Fair usage will be critical to enabling any network of the future and requires an intelligent IP infrastructure. He compares Docsis3.0 carrying cable signals to a modem which becomes your access point, where mobile will use the cell tower as the same type user access point. Why should we look at mobile video as just another application within the network and not a bandwidth hog that could potentially crash the network during peak usage? As an analogy to building strong video infrastructure, Kevin points out that Cable Operators have invested tremendous amounts of capital in their video delivery platforms. It is important to understand that cable has the revenue models which support this kind of investment. Wireless on the other hand has not developed the kind of revenue streams for video since the demand has not been sufficient to support that investment, albeit on a smaller scale. While networks are moving from circuit to packet models as they continue to upgrade their infrastructure, the amount of capital invested as compared to resulting ROI is expected to decrease 30% by 2014. How will current World Cup viewership demand impact the mobile community from a network capacity standpoint?
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